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Find the sites AI answers cite

Kaan Ersoy·2 min read·Nov 2, 2026

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AI answers recommend the brands their sources recommend. When ChatGPT names three analytics tools, it is usually repeating a comparison article, a review site, or a Reddit thread it cited. This pipeline asks a category's questions, counts which sites the answers cite, and marks the ones cited in answers that left your brand out: the pages to get onto.
Try the ChatGPT API →Try the Google AI Mode API →

On this page

  1. Who
  2. Pipeline
  3. Code
  4. Cost
  5. Limits
  6. FAQ

Who runs this, and what for

TeamWhat they decide with it
PR and content teamsWhich publications, review sites, and communities to pitch, ranked by how often AI answers rely on them.
SEO teamsWhich comparison and list pages the category's answers are built from, and where the brand's own pages already count.
PartnershipsWhich directories and marketplaces are worth a listing because AI answers cite them.

The calls, step by step

  1. 1. ChatGPT answer

    GET /v1/chatgpt

  2. 2. Google AI Mode answer

    GET /v1/google-ai-mode

The endpoints this pipeline calls, in order. Each step below shows a recorded response from one of them.
  1. 1. Ask the category's questions

    Use comparison and recommendation questions, the ones that make an answer list products: "best X for Y", "X vs Y", "alternatives to X". Ask each on ChatGPT and AI Mode, two or more times.

    The chatgpt.com page this step reads
    The page on chatgpt.com that this call reads, as a signed-out visitor sees it. The response below is what Clair returns from it.

    GET /v1/chatgpt?q=best+project+management+software+for+small+teams · answer.citations.0

    {
      "position": 1,
      "title": "Visit Asana",
      "url": "https://asana.com/",
      "domain": "asana.com"
    }
    Recorded response. Live values differ.
  2. 2. Count cited sites per answer

    Group answer.citations by domain and count each domain once per answer, so a site cited four times in one answer counts once. Divide by the number of answers: the share of answers that rely on a site is what to rank by.

    GET /v1/google-ai-mode?q=best+project+management+software+for+small+teams · answer.citations

    [
      {
        "position": 1,
        "title": "Project management tool for a very small team with little tech experience",
        "url": "https://www.reddit.com/r/projectmanagement/comments/1vtl07f/project_management_tool_for_a_very_small_team/",
        "domain": "reddit.com"
      },
      {
        "position": 2,
        "title": "Best Project Management Software for Small Business (2026)",
        "url": "https://www.youtube.com/watch?v=Q1qUIaUDV5M&vl=en&t=479",
        "domain": "youtube.com"
      },
      {
        "position": 3,
        "title": "Best Project Management Software for Small Teams",
        "url": "https://www.youtube.com/watch?v=y30dYbckzfg&vl=en",
        "domain": "youtube.com"
      },
      {
        "position": 4,
        "title": "Best Project Management Software for Small Business",
        "url": "https://www.youtube.com/watch?v=VbE1YZCM2ko&t=539",
        "domain": "youtube.com"
      },
      {
        "position": 5,
        "title": "ICAgile",
        "url": "https://www.icagile.com/resources/honest-review-of-6-personal-project-management-tools-with-kanban-view",
        "domain": "icagile.com"
      },
      {
        "position": 6,
        "title": "The best free project management software in 2026 | Zapier",
        "url": "https://zapier.com/blog/free-project-management-software/",
        "domain": "zapier.com"
      },
      {
        "position": 7,
        "title": "Task and Project Management Software | Microsoft Planner",
        "url": "https://www.microsoft.com/en-us/microsoft-365/planner/microsoft-planner",
        "domain": "microsoft.com"
      },
      {
        "position": 8,
        "title": "10 Top Microsoft Teams-Integrated Project Management Tools",
        "url": "https://thedigitalprojectmanager.com/tools/best-project-management-software-that-integrates-with-microsoft-teams/",
        "domain": "thedigitalprojectmanager.com"
      }
    ]
    Recorded response. Live values differ.
  3. 3. Mark the answers without you

    Check answer.text for the brand. A site cited mostly in answers that leave the brand out is a source recommending competitors: being added to that comparison, review, or thread is the most direct way into the answers.

    GET /v1/google-ai-mode?q=best+project+management+software+for+small+teams · answer.text

    "The best project management tools for small teams focus on reducing administrative overhead, maximizing collaboration, and keeping workflows visible. Depending on your team's specific dynamic, technical background, and budget, the top tools group into distinct categories. 👥 The \"All-Rounder\" Industry Standards If you want a tool that can scale as you grow and has broad team buy-in, these are the most reliable choices: monday.com : Best overall starting point for straightforward and structured tracking . It offers an easy learning curve, over 200 ready-made templates, and a highly customizable interface with color-coded tracking. The free tier is limited to 2 seats, so paid plans are required for larger groups. Asana : Best for lean, non-technical, or cross-functional teams . Users on Reddit strongly agree that Asana’s approachable UI makes task assignment, setting due dates, and tracking progress highly seamless without technical overhead. Its free tier supports up to 10 users. 🛠️ Specialized Toolsets If your small team has specific workflow constraints—like being hyper-visual, budget-conscious, or tech-heavy—consider these options: Tool Best Used For Free Tier Limits Key Advantage Trello Ultra-visual, lightweight Kanban boards. 10 boards per workspace, unlimited cards. Extremely simple to adopt; zero learning curve. ClickUp Custom task views and multi-feature needs. Unlimited tasks and users on free tier. Most feature-dense free plan with built-in docs. Zoho Projects Budget-restricted teams needing advanced tools. Up to 3 projects and 5 users. Unlocks Gantt charts and time tracking on cheap plans ($4/user). Jira Software development and engineering teams. Up to 10 users. Unmatched for agile sprint planning and issue tracking. Notion Creative agencies, docs, and custom workspaces. Free for individuals, teams from $8/mo. Acts as a complete database and knowledge-base hub. 🛠️ Ecosystem Integrations Microsoft Teams Users: If your small team already works completely inside the Microsoft ecosystem, you don't necessarily need external tools. Microsoft Planner comes included with your Microsoft 365 subscription and allows you to build boards, grids, and schedule charts natively inside Teams. To narrow down the perfect option, tell me a bit more about your team: How many team members will be using it? What type of work do you do? (e.g., creative, software development, general operations) Do you need features like time tracking or client-sharing portals?"
    Recorded response. Live values differ.

A script to start from

cited_sites.py

# The sites AI answers cite for a category, ranked by how many answers cite
# them, with whether each answer also named your brand. The top of the list
# is where to be reviewed, listed, or discussed.
import collections, csv, os, re, requests

API = "https://api.clair.im"
HEADERS = {"Authorization": f"Bearer {os.environ['CLAIR_API_KEY']}"}
BRAND = re.compile(r"\bPlausible\b", re.I)
QUESTIONS = [
    "best privacy friendly web analytics tools",
    "google analytics alternatives for small saas",
    "plausible vs fathom vs umami",
    "cookieless analytics for a startup",
]
ENGINES = ["/v1/chatgpt", "/v1/google-ai-mode"]
RUNS = 2

def ask(path, q):
    r = requests.get(f"{API}{path}", headers=HEADERS, timeout=150, params={"q": q})
    r.raise_for_status()
    return r.json()["answer"]

cited = collections.Counter()       # domain -> answers citing it
without_us = collections.Counter()  # ... of which did not name the brand
pages = collections.defaultdict(set)
answers = 0
for path in ENGINES:
    for q in QUESTIONS:
        for _ in range(RUNS):
            answer = ask(path, q)
            answers += 1
            ours = bool(BRAND.search(answer["text"]))
            for domain in {c["domain"] for c in answer["citations"] if c["domain"]}:
                cited[domain] += 1
                without_us[domain] += not ours
            for c in answer["citations"]:
                if c["url"]:
                    pages[c["domain"]].add(c["url"])

with open("cited_sites.csv", "w", newline="") as f:
    out = csv.writer(f)
    out.writerow(["domain", "share_of_answers", "answers_without_brand", "pages"])
    for domain, n in cited.most_common():
        out.writerow([domain, f"{n / answers:.0%}", without_us[domain],
                      " ".join(sorted(pages[domain])[:5])])

Set CLAIR_API_KEY to your Clair key; one plan covers the ChatGPT API and Google AI Mode API. Each call spends that API's rate from the plan's monthly balance.

What it costs per month

ScheduleRequestsPlanPer monthPer 1,000
10 questions, once10 questions × 2 askings on each of 2 engines.40Starter$30$750
40 questions, monthly40 questions × 2 askings × 2 engines, once a month.160Starter$30$187.50
100 questions, monthly100 questions × 3 askings × 2 engines.600Starter$30$50
5 categories × 40 questions, monthly200 questions × 2 askings × 2 engines.800Starter$30$37.50
The cheapest Clair plan whose monthly balance covers each volume, every API spending from the same balance. USD, before tax. The free tier is $1 of usage a month, for trying the pipeline.

What to plan for

  • A citation shows a page the answer linked, not every page the model read. Sources it used without linking are not visible to anyone outside.
  • Google's product cards, a product's name linked to some page that mentions it, are not counted as citations.
  • ChatGPT sometimes names a source by its site only. Those count toward the domain but have no page url.
  • Cited sites change as answers change. Rerun monthly rather than treating one list as fixed.

Common questions

Why do AI answers cite Reddit and YouTube so often?

They hold first-hand comparisons for almost every product question, and both ChatGPT and Google cite them heavily for recommendation questions. Whether they lead your category's list is what this pipeline measures.

Should I count Google AI Overviews too?

You can add /v1/google-ai-overview to the engines. Overviews appear on some searches only, so expect fewer answers per question, and skip the ones that come back null.

Is being cited the same as being recommended?

No. A brand's own site can be cited for a fact, such as pricing, while the answer recommends a competitor. Count mentions in the text and citations apart.

Keep reading

APIs

  • ChatGPT API
  • Google AI Mode API

Glossary

  • Generative engine optimization (GEO)
  • AI visibility
    Clair API

    Live data APIs for search, news, jobs, marketplaces, companies, reviews, and social video, plus a scraper for any public page. Each call fetches the page when you ask.

    contact@serinlabs.com@clair_api

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    Use cases

    Ecommerce and reviews
    • Amazon price monitoring
    • Trustpilot review monitoring
    • MAP enforcement on Amazon
    • Amazon rating monitoring
    • Amazon category research
    • Trustpilot competitor benchmarking
    • Google Shopping price tracking
    Search and local
    • Google rank tracking
    • Local lead generation
    • Local SEO competitor audit
    • Grounding LLM answers in search results
    • Content research from People also ask
    AI search
    • AI visibility tracking
    • Find the sites AI answers cite
    • AI Overview tracking for SEO keywords
    Leads and companies
    • Account research briefs
    Jobs and hiring
    • Salary benchmarking
    • Job market analytics
    • Employer reputation tracking
    News
    • Brand and media monitoring
    • Financial news tracking
    • News corpus for research and RAG
    Social and video
    • YouTube transcripts for RAG
    • Instagram engagement rate
    • Influencer campaign tracking

    Compare and learn

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