Web Scraper API
Google Shopping API
Google Search API
Google Maps API
ChatGPT API
Glassdoor API
Trustpilot API
Crunchbase API
YouTube API
TikTok API
Instagram API
Google News API
Reuters API
Bloomberg API
Associated Press APIGenerative engine optimization (GEO)
What Generative engine optimization (GEO) means
Search engine optimization aims for a position in a list of results. An AI answer has no list to rank in: it names a few products and links a few sources, and is written anew each time. GEO aims to be among them, for the questions a brand's buyers ask.
Much of it is familiar SEO and PR work aimed at different targets. AI answers draw on pages that rank, and on sources such as review sites, comparison articles, and forum threads. Being in the sources an answer cites, and having pages that state plainly what a product is, does, and costs, are the main levers.
Because every answer is a sample, GEO is measured as a rate: how often the brand is named, and how often its site is cited, across many askings of a fixed set of questions. That rate is AI visibility.
GEO and SEO
| SEO | GEO | |
|---|---|---|
| Goal | A high position in the results | Being named and cited in the answer |
| Measured as | Rank, per keyword | Mention and citation rate, per question |
| Stability | Holds for days | Changes between askings |
| What to read | Results pages | AI answers and the sources they cite |
How it appears in a response
GET /v1/chatgpt?q=best+project+management+software+for+small+teams · answer.citations
[
{
"position": 1,
"title": "Visit Asana",
"url": "https://asana.com/",
"domain": "asana.com"
},
{
"position": 2,
"title": "Visit ClickUp",
"url": "https://clickup.com/",
"domain": "clickup.com"
},
{
"position": 3,
"title": "Visit monday.com",
"url": "https://monday.com/",
"domain": "monday.com"
},
{
"position": 4,
"title": "Visit Trello",
"url": "https://trello.com/",
"domain": "trello.com"
},
{
"position": 5,
"title": "Visit Notion",
"url": "https://notion.com/",
"domain": "notion.com"
},
{
"position": 6,
"title": "Visit Basecamp",
"url": "https://basecamp.com/",
"domain": "basecamp.com"
},
{
"position": 7,
"title": "Visit Jira",
"url": "https://www.atlassian.com/software/jira",
"domain": "atlassian.com"
},
{
"position": 8,
"title": "StacknPilot",
"url": null,
"domain": "stacknpilot.com"
}
]Common questions
Does GEO replace SEO?
No. AI answers lean on pages that already rank, and Google's AI features sit on top of its normal results. GEO adds the answer itself, and the sites it cites, to what is tracked.
How do I find what to work on?
Ask the category's questions, count which sites the answers cite, and look at the ones cited in answers that leave the brand out. Those pages are where to be reviewed or listed.