SERP

A search engine results page: everything a search engine shows for one query, from organic links to ads, maps, and answer boxes.

Definition

What SERP means

SERP stands for search engine results page. For Google it is no longer a list of ten blue links: depending on the query it can hold ads, a knowledge panel, a local pack with a map, People also ask, videos, shopping carousels, and an AI Overview, with the organic links between them.

The same query does not produce the same SERP everywhere. Google changes the page by country, language, device, and location, and it changes over time as it re-ranks pages. A SERP you collect is a snapshot of one query, from one place, at one moment, which is why rank tracking tools fix those settings and record the date.

Clair's Google Search API returns one SERP per request for a query, country, and language, with each block Google showed parsed into its own field. Blocks Google did not show come back null or empty.

In the data

How it appears in a response

GET /v1/search?engine=google_search&q=albert+einstein&country=us&page=1 · query

{
  "q": "albert einstein",
  "language": "en",
  "country": "us",
  "page": 1
}

The query settings Clair echoes with every SERP, so each snapshot records what produced it. From a recorded Google Search API response.

Subscribe to the API you need.

Each Clair API is its own monthly request quota. Unused requests expire. Every API has a free tier to try it.

Get API Key →Compare plans

Glossary