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Glossary

Rating distribution

How a product's or company's ratings split across 1 to 5 stars, usually shown as a bar chart of counts or percentages.

Last updated September 28, 2026.

Definition

What Rating distribution means

Two products with a 4.2 average can have very different distributions: one mostly 4s, another mostly 5s with a large block of 1s. The second is polarising, and its 1-star share is where the problems are.

Tracked over time, the share of 1- and 2-star ratings moves faster than the average, especially for items with many ratings, which makes it an early signal of quality problems.

Clair returns the distribution on Amazon products as percentages per star, on Trustpilot profiles as count and percent per star, and on Google Maps places and Glassdoor companies as counts.

In the data

How it appears in a response

GET /v1/reviews?domain=stripe.com&page=1 · business.rating_distribution

[
  {
    "stars": 5,
    "count": 6721,
    "percent": 38.4
  },
  {
    "stars": 4,
    "count": 725,
    "percent": 4.1
  },
  {
    "stars": 3,
    "count": 469,
    "percent": 2.7
  },
  {
    "stars": 2,
    "count": 514,
    "percent": 2.9
  },
  {
    "stars": 1,
    "count": 9075,
    "percent": 51.8
  }
]
stripe.com's Trustpilot reviews by star. From a recorded Trustpilot Reviews API response.

Related

Keep reading

Related terms

  • TrustScore
  • Employer rating

APIs that return it

  • Amazon Products API
  • Trustpilot Reviews API
  • Google Maps API
  • Glassdoor API

Guides

  • Local SEO competitor audit
  • Amazon rating monitoring
  • Trustpilot competitor benchmarking
  • Employer reputation tracking
  • Clair vs Google Places API: local business data compared

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APIs

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  • Google Search API
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News & Media
  • Google News API
  • Bloomberg News API
  • Associated Press API
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Jobs & Hiring
  • Glassdoor API
  • Greenhouse Jobs API
  • Indeed Jobs API
E-commerce
  • Amazon Products API
Company Data & Reviews
  • Trustpilot Reviews API
  • Product Hunt API
  • Crunchbase API
Contact & Lead Data
  • Website Contacts API

Use cases

Ecommerce and reviews
  • Amazon price monitoring
  • Trustpilot review monitoring
  • MAP enforcement on Amazon
  • Amazon rating monitoring
  • Amazon category research
  • Trustpilot competitor benchmarking
Search and local
  • Google rank tracking
  • Local lead generation
  • Local SEO competitor audit
  • Grounding LLM answers in search results
  • Content research from People also ask
Leads and companies
  • Lead enrichment from company websites
  • Product Hunt launch tracking
  • Startup deal sourcing
  • Account research briefs
Jobs and hiring
  • Salary benchmarking
  • Job market analytics
  • Hiring signals for sales
  • Employer reputation tracking
News
  • Media monitoring
  • Financial news alerts
  • News corpus for research and RAG

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