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Glossary

People also ask

A Google results block of questions related to the query, each expanding into a short answer taken from a web page.

Definition

What People also ask means

People also ask (PAA) is the box of related questions Google shows on many informational queries. Each question expands to a snippet of a web page that answers it, with a link to the source, and expanding one question makes Google load more.

Content teams read PAA as a list of what searchers ask next: the questions are a common source for FAQ sections and article outlines, and a page quoted in a PAA answer gets a link from that block.

Clair returns the questions Google printed on the page as people_also_ask[], as strings. It does not expand them, so the answers and the further questions Google loads on click are not included.

In the data

How it appears in a response

GET /v1/search?engine=google_search&q=albert+einstein&country=us&page=1 · people_also_ask

[
  "What is Einstein famous for?",
  "Did Einstein believe in God?"
]
People also ask for "albert einstein". From a recorded Google Search API response.

Related

Keep reading

Related terms

  • SERP
  • Knowledge Graph

APIs that return it

  • Google Search API

Guides

  • Google rank tracking
  • Clair vs SerpApi: Google Search API compared

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Clair API

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