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Glossary

SERP API

An API that runs a search on a search engine and returns the results page as structured data, instead of HTML.

Last updated September 28, 2026.

Definition

What SERP API means

A SERP API takes a query and settings such as country, language, and page, loads the search engine's results page, and returns it as JSON: organic results with their positions, plus blocks such as the knowledge graph, People also ask, and local results. It exists because search engines do not offer their own results as an API, and scraping them yourself means handling blocks, CAPTCHAs, and a page layout that changes.

SERP APIs differ in what they parse, how fast they answer, whether they cache, and how they price. Some return cached pages for repeated queries; others fetch every call live. For rank tracking and research, the settings a result was collected with matter as much as the result.

Clair's Google Search API is a SERP API for google.com that fetches a live page per call and echoes the query settings in each response.

In the data

How it appears in a response

GET /v1/search?engine=google_search&q=albert+einstein&country=us&page=1 · results.0

{
  "position": 1,
  "title": "Albert Einstein",
  "url": "https://en.wikipedia.org/wiki/Albert_Einstein",
  "source": "Wikipedia",
  "displayed_url": "https://en.wikipedia.org › wiki › Albert_Einstein",
  "date": null,
  "snippet": "Albert Einstein (14 March 1879 – 18 April 1955) was a German-born theoretical physicist ...",
  "sitelinks": []
}
One organic result from a Google Search response. From a recorded Google Search API response.

Related

Keep reading

Related terms

  • SERP
  • Organic results
  • Search operators
  • Geo-targeting

APIs that return it

  • Google Search API

Guides

  • Clair vs SerpApi: Google Search API compared
  • Google Custom Search JSON API alternative: Clair compared

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Live data APIs for search, news, jobs, marketplaces, companies, reviews, and website contacts. Each call fetches the page and returns clean JSON.

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APIs

SERP & Search
  • Google Search API
  • Google Maps API
News & Media
  • Google News API
  • Bloomberg News API
  • Associated Press API
  • Reuters News API
Jobs & Hiring
  • Glassdoor API
  • Greenhouse Jobs API
  • Indeed Jobs API
E-commerce
  • Amazon Products API
Company Data & Reviews
  • Trustpilot Reviews API
  • Product Hunt API
  • Crunchbase API
Contact & Lead Data
  • Website Contacts API

Use cases

Ecommerce and reviews
  • Amazon price monitoring
  • Trustpilot review monitoring
  • MAP enforcement on Amazon
  • Amazon rating monitoring
  • Amazon category research
  • Trustpilot competitor benchmarking
Search and local
  • Google rank tracking
  • Local lead generation
  • Local SEO competitor audit
  • Grounding LLM answers in search results
  • Content research from People also ask
Leads and companies
  • Lead enrichment from company websites
  • Product Hunt launch tracking
  • Startup deal sourcing
  • Account research briefs
Jobs and hiring
  • Salary benchmarking
  • Job market analytics
  • Hiring signals for sales
  • Employer reputation tracking
News
  • Media monitoring
  • Financial news alerts
  • News corpus for research and RAG

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Comparisons
  • Clair vs SerpApi
  • Clair vs Google Places API
  • Clair vs Google Custom Search API
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Glossary
  • SERP
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