Organic results

The unpaid links on a search results page, ranked by the search engine rather than bought as ads.

Definition

What Organic results means

Organic results are the links a search engine ranks on its own judgement of relevance. They are separate from ads, which are paid placements marked as sponsored, and from SERP features such as the local pack or a knowledge panel.

Position is the number SEO work revolves around. Google shows about ten organic results per page, so position 11 is the first result on page two. Rank trackers read a page of results for each keyword and record where a domain appears.

In Clair's response, results[] holds only organic hits: ads are removed and Google's redirect links are resolved to the destination URL. position counts across pages, so page 2 starts at 11.

In the data

How it appears in a response

GET /v1/search?engine=google_search&q=albert+einstein&country=us&page=1 · results.0

{
  "position": 1,
  "title": "Albert Einstein",
  "url": "https://en.wikipedia.org/wiki/Albert_Einstein",
  "source": "Wikipedia",
  "displayed_url": "https://en.wikipedia.org › wiki › Albert_Einstein",
  "date": null,
  "snippet": "Albert Einstein (14 March 1879 – 18 April 1955) was a German-born theoretical physicist ...",
  "sitelinks": []
}

The first organic result for "albert einstein" (United States, English). From a recorded Google Search API response.

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Glossary