Geo-targeting

Making a request appear to come from a chosen country or place, so a website returns what users there see.

Last updated September 28, 2026.

Definition

What Geo-targeting means

Search engines, stores, and news sites change their pages by the visitor's location. Google ranks different results in Germany than in the United States, and Amazon prices and delivery depend on the delivery address. Geo-targeting sets that location on purpose instead of accepting wherever the request happens to come from.

It is done with parameters the site understands, such as Google's country and language settings or Amazon's delivery postal code, and with proxies located in the target country. Data collected without it is data about the collector's location.

Clair takes country and language on Google APIs, country and zip_code on Amazon, and latitude and longitude on Google Maps, and echoes them in each response's query block.

In the data

How it appears in a response

GET /v1/product?engine=amazon&asin=B0CF3VGQFL · query

{
  "asin": "B0CF3VGQFL",
  "country": "us",
  "zip_code": "10001"
}

An Amazon product request priced for delivery to New York 10001. From a recorded Amazon Products API response.

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Glossary