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Glossary

AI visibility

How often AI answers name a brand and cite its site, across the questions its buyers ask, measured per engine.
Try the ChatGPT API →Try the Google AI Mode API →

What AI visibility means

AI visibility is two rates. The mention rate is the share of answers whose text names the brand. The citation rate is the share whose sources include the brand's site. They differ: an answer can recommend a brand on the strength of a review site it cites, without citing the brand at all.

Answers change from one asking to the next, so one check says little. A useful measure asks a fixed set of questions several times each, on each engine, and reports the rates across all the answers, then tracks them week to week.

Engines differ for the same question. ChatGPT, Google AI Mode, and Google AI Overviews cite different sites and recommend differently, so visibility is reported per engine. For AI Overviews, searches that show no overview at all are counted apart from those that show one without the brand.

How it appears in a response

GET /v1/google-ai-mode?q=best+project+management+software+for+small+teams · answer.text

"The best project management tools for small teams focus on reducing administrative overhead, maximizing collaboration, and keeping workflows visible. Depending on your team's specific dynamic, technical background, and budget, the top tools group into distinct categories. 👥 The \"All-Rounder\" Industry Standards If you want a tool that can scale as you grow and has broad team buy-in, these are the most reliable choices: monday.com : Best overall starting point for straightforward and structured tracking . It offers an easy learning curve, over 200 ready-made templates, and a highly customizable interface with color-coded tracking. The free tier is limited to 2 seats, so paid plans are required for larger groups. Asana : Best for lean, non-technical, or cross-functional teams . Users on Reddit strongly agree that Asana’s approachable UI makes task assignment, setting due dates, and tracking progress highly seamless without technical overhead. Its free tier supports up to 10 users. 🛠️ Specialized Toolsets If your small team has specific workflow constraints—like being hyper-visual, budget-conscious, or tech-heavy—consider these options: Tool Best Used For Free Tier Limits Key Advantage Trello Ultra-visual, lightweight Kanban boards. 10 boards per workspace, unlimited cards. Extremely simple to adopt; zero learning curve. ClickUp Custom task views and multi-feature needs. Unlimited tasks and users on free tier. Most feature-dense free plan with built-in docs. Zoho Projects Budget-restricted teams needing advanced tools. Up to 3 projects and 5 users. Unlocks Gantt charts and time tracking on cheap plans ($4/user). Jira Software development and engineering teams. Up to 10 users. Unmatched for agile sprint planning and issue tracking. Notion Creative agencies, docs, and custom workspaces. Free for individuals, teams from $8/mo. Acts as a complete database and knowledge-base hub. 🛠️ Ecosystem Integrations Microsoft Teams Users: If your small team already works completely inside the Microsoft ecosystem, you don't necessarily need external tools. Microsoft Planner comes included with your Microsoft 365 subscription and allows you to build boards, grids, and schedule charts natively inside Teams. To narrow down the perfect option, tell me a bit more about your team: How many team members will be using it? What type of work do you do? (e.g., creative, software development, general operations) Do you need features like time tracking or client-sharing portals?"
The answer text a mention is counted in. From a recorded Google AI Mode API response.

Common questions

What is a good AI visibility score?

There is no general benchmark: it depends on the category, how many brands compete in it, and which questions are tracked. Compare the brand with its competitors on the same questions, and with its own past rates.

Is it the same as share of voice?

Close. Share of voice compares a brand's mentions with its competitors'; AI visibility is usually reported per brand first, and share of voice is computed from the same answers.

Keep reading

Related terms

  • Generative engine optimization (GEO)
  • AI Overview
  • SERP

APIs that return it

  • ChatGPT API
  • Google AI Mode API
  • Google AI Overview API

Guides

  • AI visibility tracking
  • Find the sites AI answers cite
    Clair API

    Live data APIs for search, news, jobs, marketplaces, companies, reviews, and social video, plus a scraper for any public page. Each call fetches the page when you ask.

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    Use cases

    Ecommerce and reviews
    • Amazon price monitoring
    • Trustpilot review monitoring
    • MAP enforcement on Amazon
    • Amazon rating monitoring
    • Amazon category research
    • Trustpilot competitor benchmarking
    • Google Shopping price tracking
    Search and local
    • Google rank tracking
    • Local lead generation
    • Local SEO competitor audit
    • Grounding LLM answers in search results
    • Content research from People also ask
    AI search
    • AI visibility tracking
    • Find the sites AI answers cite
    • AI Overview tracking for SEO keywords
    Leads and companies
    • Account research briefs
    Jobs and hiring
    • Salary benchmarking
    • Job market analytics
    • Employer reputation tracking
    News
    • Brand and media monitoring
    • Financial news tracking
    • News corpus for research and RAG
    Social and video
    • YouTube transcripts for RAG
    • Instagram engagement rate
    • Influencer campaign tracking

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