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Glossary

Local Guide

A Google Maps contributor in Google's Local Guides programme, labelled as such beside their reviews.
Try the Google Maps API →

What Local Guide means

Local Guides is Google Maps' programme for people who add reviews, ratings, photos, answers, and edits. Each contribution earns points, and points raise the contributor's level, from 1 to 10. The label Local Guide appears beside their name on reviews.

For anyone reading reviews in bulk, the label and the reviewer's review count separate regular contributors from one-off reviewers, a useful signal when a place suddenly gets many reviews from new accounts.

Clair's Google Maps place endpoint returns each review with local_guide, true or false, and author_reviews_count.

How it appears in a response

GET /v1/google-maps/place?place_id=ChIJszGcvzV0bIcR3_6j5Gru8sM · place.reviews.0

{
  "review_id": "Ci9DQUlRQUNvZENodHljRjlvT2tKa1VWTXhWM0JpYVdGemF5MDJiV2g2WkZscVEzYxAB",
  "author": "Ernest Mestas",
  "author_url": "https://www.google.com/maps/contrib/113696642932574855920/reviews",
  "local_guide": true,
  "author_reviews_count": 28,
  "rating": 5,
  "date_text": "a month ago",
  "text": "Raul Ramirez was our professional (pumber) today. Brothers has always been great. I was so pleased to meet Raul. He went above and beyond to service our needs. My father is 93 years old and he needed plumbing work. Raul was respectful, …",
  "owner_response": {
    "text": "Thank you, Ernie! We truly appreciate your kind words and are thrilled to hear about your positive experience with Raul. At Brothers, we take pride in our team, and it’s wonderful to know Raul made such an impact.",
    "date_text": "a month ago"
  }
}
A review by a Local Guide with 28 reviews. From a recorded Google Maps API response.

Keep reading

Related terms

  • Google Business Profile
  • Rating distribution

APIs that return it

  • Google Maps API

Guides

  • Clair vs Google Places API: local data compared
    Clair API

    Live data APIs for search, news, jobs, marketplaces, companies, reviews, and social video, plus a scraper for any public page. Each call fetches the page when you ask.

    contact@serinlabs.com@clair_api

    APIs

    Web Scraping
    • Web Scraper API
    E-commerce
    • Amazon API
      • Amazon Product API
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      • Amazon Seller API
      • Amazon ASIN Lookup API
    • Google Shopping API
    SERP & Search
    • Google Search API
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      • Google Maps Scraper API
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    News & Media
    • Google News API
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    Use cases

    Ecommerce and reviews
    • Amazon price monitoring
    • Trustpilot review monitoring
    • MAP enforcement on Amazon
    • Amazon rating monitoring
    • Amazon category research
    • Trustpilot competitor benchmarking
    • Google Shopping price tracking
    Search and local
    • Google rank tracking
    • Local lead generation
    • Local SEO competitor audit
    • Grounding LLM answers in search results
    • Content research from People also ask
    Leads and companies
    • Account research briefs
    Jobs and hiring
    • Salary benchmarking
    • Job market analytics
    • Employer reputation tracking
    News
    • Brand and media monitoring
    • Financial news tracking
    • News corpus for research and RAG
    Social and video
    • YouTube transcripts for RAG
    • Instagram engagement rate
    • Influencer campaign tracking

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