Google Merchant Center

Google's tool where retailers submit product data, prices, and stock, to appear in Google Shopping ads and free listings.

Try the Google Shopping API →

What Google Merchant Center means

Retailers upload their products to Merchant Center as a feed: titles, prices, availability, images, and identifiers such as GTINs. Google uses the feed for Shopping ads and, since 2020, for free product listings in the Shopping tab and elsewhere.

Every product in Google Shopping comes from a merchant's feed, so the same product appears with several merchants and prices side by side. Price and stock are only as current as the merchant's last update.

Clair's Google Shopping API returns the results as shoppers see them: title, price and original price, merchant, delivery, rating, and whether more merchants sell the product.

How it appears in a response

GET /v1/google-shopping?q=wireless+earbuds · results.0

{
  "position": 1,
  "title": "JLab GO Air Pop True Wireless Earbuds",
  "product_id": "9146411353573113826",
  "price_text": "$14.99",
  "price": 14.99,
  "currency": "USD",
  "original_price_text": "$20",
  "original_price": 20,
  "badge": "24% OFF",
  "merchant": "Target",
  "more_merchants": true,
  "delivery": "Free delivery on $35+",
  "rating": 4.3,
  "ratings_count": 33000,
  "section": "Popular products"
}

A Google Shopping result: earbuds at Target, 24% off. From a recorded Google Shopping API response.

What Google Merchant Center means

How it appears in a response

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What Google Merchant Center means

How it appears in a response

Keep reading