Sponsored results

Paid listings placed among organic results on a search or marketplace page, labelled as sponsored or as an ad.

Last updated September 28, 2026.

Definition

What Sponsored results means

Search engines, marketplaces, and maps sell placements in their result lists. On Amazon, sponsored products appear throughout search results; on Google Maps, sponsored places appear at the top. They are labelled, but they look like the organic listings around them.

For analysis they need handling: counting a sponsored listing as a rank inflates it, and removing them hides who is paying for visibility. The usual approach is to keep them with a flag.

Clair flags each Amazon search result and Google Maps result with sponsored, so you can keep them or filter them out.

In the data

How it appears in a response

GET /v1/search?engine=amazon&q=wireless+mouse&prime=true&page=1 · results.0

{
  "position": 1,
  "asin": "B004YAVF8I",
  "title": "Logitech M185 Compact Ambidextrous 2.4 GHz Wireless Mouse - Swift Grey",
  "url": "https://www.amazon.com/dp/B004YAVF8I",
  "price_text": "$13.99",
  "price": 13.99,
  "currency": "USD",
  "original_price_text": "$17.99",
  "original_price": 17.99,
  "rating": 4.4,
  "ratings_count": 45089,
  "badge": "Overall Pick",
  "sales_volume": "10K+ bought in past month",
  "image_url": "https://m.media-amazon.com/images/I/51WN5aXZWIL._AC_UY218_.jpg",
  "sponsored": false,
  "is_prime": true,
  "delivery": "FREE delivery Tomorrow, Sep 26",
  "coupon": null,
  "other_offers": {
    "min_price_text": "$6.58",
    "min_price": 6.58,
    "count": 8
  }
}

An Amazon search result; sponsored is false for this one. From a recorded Amazon Products API response.

Subscribe to the API you need.

Each Clair API is its own monthly request quota. Unused requests expire. Every API has a free tier to try it.

Get API Key →Compare plans

Glossary